M28: Hair recovery tech
Our colleagues from Moncho Moreno needed a full animated video to explain the effects of their new compound, M28, a molecule that helps hair recovered at 3 different levels.
One of the main challenges was to represent the molecule healing from a micro to a macro level. We made a scale model of the keratin molecule, and simplified the process while still being scientifically accurate.
Having a first narration recorded, we planned each shot and angle, and set the number of frames per scene to match the timing on the script. The project involved some technics that we were not familiar to, so it was vital to get things clear from the beginning.