Dyson Supersonic Animation
Probably one of the home products of our era, we made this 360 video animation of the state-of-the-art hair dryer by Dyson.
It was vital to get the materials right. The product had to feel heavy but dynamic at the same time. We added some character to the scene with some subtle coloured lights, which helped the product to stand out from a pure black & white set-up.
We wanted to quickly turn from a dark scene to a super bright product shot. We achieved this by flashing some neons, mimicking the classic Astera setups used on videoclips.
